KUALA LUMPUR: InvestKL, an agency under the Ministry of International Trade and Industry (MITI), has launched two digital projects focused on showcasing Greater KL as a leading investment destination in Asia.
The projects are part of the agency’s ongoing efforts to entice Fortune 500 and Forbes 2000 companies to locate regional hubs and high-value activities in Greater KL, despite ongoing challenges with Covid-19’s global control.
Chief executive officer Muhammad Azmi Zulkifli said the agency strives to embraces the importance of digital transformation, adding that the new era requires InvestKL to drive awareness of Greater KL, connect and engage in a virtual world.
“The two projects are a step in the right direction, and we continue to adopt new innovative strategies at the forefront of digital and technology trends to attract high-value foreign direct investment (FDIs) remotely.
“To date, we have been able to maintain active discussions with our investors, keeping the momentum on a positive note,” he said.
The first project, according to InvestKL, is a newly designed website that will improve user experience for foreign investors looking for business insights and references in Greater KL.
The website has a modern design with improved navigation and functionality that allows for a quick search of various investor resources.
The website also includes a new blog page called ‘Spotlight Greater KL,’ as well as a podcast section called ‘InvestKL Conversations,’ which features interviews with multinational corporations, academic leaders, and others.
The website will soon introduce a chatbot named Kayla in its next phase to provide value-driven support and ease of contact for current and potential investors.
Meanwhile, InvestKL’s second project is a virtual reality (VR) experience developed in collaboration with LokaLocal, a technology company that develops virtual reality and augmented reality business solutions.
InvestKL is Malaysia’s first investment promotion agency to use a simulation to showcase a location, allowing investors to experience Greater KL from anywhere in the world.
LokaLocal chief executive officer Chin Yoon Khen said the company would continuously enhance InvestKL’s virtual tour to accentuate Greater KL’s investment hubs and its liveability assets in 360 degrees.
“Our vision at LokaLocal is to develop interactive experiences that combine physical and digital environments using VR and AR.
“We are also bringing in artificial intelligence (AI) to make these virtual experiences more personalised and engaging, thus welcoming the new age of storytelling with real-world solutions,” said Chin.
Source: New Straits Times
