KUALA LUMPUR: The Hershey Company has partnered with 7-Eleven Inc to develop new confectionery items available exclusively at 7-Eleven stores in selected Asian countries.
Under a partnership, the two global brands will team up to bring exclusive products to Malaysia, Thailand, Taiwan, the Philippines and Singapore.
The sweet treats created under this alliance will feature both companies’ logos on packaging designed especially for these products.
Available at nearly 25,000 7-Eleven stores in the five participating countries, these Hershey products will hit shelves in November during the peak festival seasons in Asia.
The unique packaging will signal consumers that the items are something special they can get only at 7-Eleven.
The confectionery items will be manufactured in Hershey’s manufacturing plant in Malaysia that features the latest manufacturing innovations, including automated candy-making technology and proprietary equipment and systems developed specifically for Hershey.
Among the plant’s capabilities are high-speed wrapping machines featuring one-of-a-kind packaging technologies.
Hershey’s Malaysia plant already brings favourite Hershey-branded creations to millions of consumers across Asia, including Hershey’s Kisses, Bars, Nuggets and Syrup.
“7-Eleven is always looking for opportunities to bring new foods and beverages to our customers in the US and around the world,” said 7-Eleven senior vice president-international Ken Wakabayashi.
“This collaboration with Hershey is a great example of what two international brands can achieve together.
“In Thailand, Taiwan, the Philippines, Singapore and Malaysia, these sweet treats reinforce the idea that 7-Eleven is a convenient destination for top-quality items you can’t get anywhere else,” he said in a statement.
The 7-Eleven and Hershey arrangement will enable both companies to collaborate on future confectionery innovations that address the latest consumer needs, taste profiles and snacking trends.
“Working with 7-Eleven is a terrific opportunity to bring creative snacking concepts to meet consumer needs across international markets,” Hershey International senior managing director Mark Calhoun said.
“We have integrated 7-Eleven’s shopper insights and go-to-market expertise in the convenience channel with Hershey’s proprietary consumer insights and innovation process to commercialize innovative new products.
“Having a global retail leader such as 7-Eleven as an innovation partner will be a powerful collaboration that will benefit consumers. This is just the start of a new relationship between two great companies with iconic brands,” he said.
Source: New Straits Times