KUALA LUMPUR: Singapore-based FJ Benjamin has partnered with Commission Factory to ramp up its affiliate marketing programme.
In a statement today, Commission Factory said the fashion retailer and distributor aims to create a cross-channel strategy, linking its social network with content-sharing platforms.
For starters, the partnership will push brands like Superdry and Airfree in Singapore and Malaysia.
Commission Factory is the affiliate marketing platform powering brands, influencers and advocates across the Asia Pacific region and the world.
FJ Benjamin holds an international brand porfolio of over 20 fashion, lifestyle and timepiece brands.
With Commission Factory’s vast number of publishers, FJ Benjamin aims to drive its e-commerce business by intensifying brand visibility and tapping into a broader market of consumers thus propelling it towards achieving its target, it added.
“We are thrilled to embark on this journey with FJ Benjamin. The launch presents an exciting opportunity for its brands, especially for Superdry and Airfree, to reach new audiences through our Southeast Asian region publishers,” Commission Factory advertiser head of department Emma Bhatti said.
She added that the partnership allows Commission Factory to support FJ Benjamin’s current and future business goals through its localised, high-level support.
In the partnership for Superdry Singapore and Superdry Malaysia, FJ Benjamin will benefit from open communication with Commission Factory’s marketing and affiliate teams, enjoy up to 10 per cent commission on sales value and reap high average order value (AOV) of RM350 to RM500 (Malaysia) and S$200-S$300 in Singapore.
AOV refers to the average dollar amount spent each time a customer orders on a website or app.
The Airfree affiliate programme will feature mostly similar benefits including up to 10 per cent commission on sales value, high AOV of S$400-S$500.
The programme is expected to perform well, given the product is a highly efficient and versatile air steriliser from Portugal.
