KUALA LUMPUR: Publicis Groupe Malaysia has emerged as winner of the 100PLUS creative and social agency pitch in Malaysia, following a four-way pitch.
The Groupe has maintained its position as creative partners while extending support as the social agency of record.
The one month-long pitch process saw winning strategy, creative and integrated ideas, which covered the enhancement of the consumer journey, elevating consumer brand experiences, and building product category relevance for each 100PLUS beverage and their audiences.
Publicis Groupe Malaysia CEO Neil Hudspeth said in a statement: “Firstly, I’m delighted with the extension and expansion of our valued partnership with F&N and 100PLUS, and equally grateful for the continued trust and passion shown by our clients.
“Our continued collaboration is a testament to our joint belief in great work that delivers impactful business building solutions.
“This extension and appointment is another hugely valued milestone for us and we are committed to building upon the existing relationship and drive 100PLUS forward to win in this platform world.”
Leo Burnett executive creative director Iska Hashim said: “We’ve had a great relationship with the 100PLUS team for two years, weathering the challenges of the pandemic.
“And we’re honoured to continue to serve as the creative agency of record, and now social agency of record, to help grow the business even further.”
Leo Burnett is part of the Publicis Groupe.
Meanwhile, F&N managing director Graham Lim said: “We are excited to announce the renewal of our partnership with Leo Burnett.
“As Malaysia’s favourite rehydration beverage, we seek a strong agency partner who is passionate about building brands and also able to take 100PLUS to the next level of consumers’ share of mind in the current dynamic market.”
He added that the company is confident its renewed partnership with Leo Burnett will unleash 100PLUS brand potential to new heights.
100PLUS is one of the leading brands under the F&N flagship in Malaysia.
The agency review is an integral part of 100PLUS’s renewed approach, which demanded a transformation of its marketing strategy.
Publicis Groupe Malaysia won the account based on its winning ideas, use of technology and disruptive mindset to capture the hearts and minds of all Malaysians.
The new partnership is set to commence from February 2022.
Source: The Star
