Amazfit enhances R&D to offer optimum functions to cater more Malaysian consumers

KUALA LUMPUR: Amazfit, the premium smart wearable hardware brand owned by Zepp Health Corporation (Zepp), is ramping up research and development (R&D) as more people transition to a healthy lifestyle post-Covid-19.

Amazfit Southeast Asia director Jacob Jin said the upcoming products would offer more practical and optimum functions suitable for all consumers.

“Right now, especially after Covid, many of our customers’ main focus is their health.

“As Amazfit has been providing top-of-the-line technological functionalities in our smartwatches, our R&D team continues its research for the ideal product offering,” he said.

Jin said that for Malaysia, the company sold 80,000 smartwatches in 2020 and 145,000 in 2021. As of June 2022, the company had sold close to 70,000 pieces.

He said Malaysia is still one of the company’s leading countries in Southeast Asia (SEA) and ranks as one of the top 20 countries globally.

“After the end of the Movement Control Order (MCO) in Malaysia, consumer tendencies have changed.

“The Employees Provident Fund (EPF) was allowed to be withdrawn twice, and we believe the spending power will boost our sales in the coming months.

“Furthermore, Amazfit’s sales have always remained in the top five rankings on Malaysia’s biggest online platform, Shopee,” Jin said.

Amazfit Southeast Asia director Jacob Jin said the upcoming products would offer more practical and optimum functions suitable for all consumers.

Jin also noted that many Malaysians are now purchasing smartwatches today as it has the potential to support health in everyday living, the ability to allow self-monitoring of personal activity, obtain feedback based on activity measures, and enable the surveys to identify patterns of behaviour is already a plus compared to traditional watches.

“Amazfit is doing great during the MCO period, but now that everything is back to normal, we have shifted our focus to brick-and-mortar, and we are planning to expand our business in the offline areas,” said Jin.

He said Amazfit would continue to keep the retail price competitive, releasing products with the most optimal and practical functions, allowing customers to stay abreast of their health status.

“Also, our watch designs are catered to different preferences. For instance, female customers very well receive our Bip 3 series, and the newly launched T-Rex 2 is popular among males and females,” Jin said.

“We will keep our costs low even though the raw material cost has increased as we want to give top-notch technology to all our customers,” he said.

Since 2017, Amazfit has been aggressively expanding into other countries, and Malaysia was one of the first countries where the company introduced its brand.

Amazfit has a presence in more than 90 countries and over 100 million active users.

Source: New Straits Times


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