KUALA LUMPUR: Yoodo, which claims to be Malaysia’s first truly customisable and 100 per cent digital mobile service, plans to expand the touch-points of its physical SIM card by July this year.
Yoodo head Chow Tuck Mun said the company expected to have its physical SIM card available at BHPetromart (298 outlets) by July 1 as well as Petronas Mesra stores (706 outlets) by July 15 this year.
No other telco offered as many options for getting started as Yoodo, he claimed.
This includes its fully digital sign-up process, regular and express deliveries as well as the nation’s first truly digital eSIM process.
“Now we have yet another option, anyone looking to switch to Yoodo, can simply head to the nearest BHPetromart and Petronas Mesra store to get a Yoodo SIM card immediately.
“Due to the movement control order, our distributor has been struggling to deliver the SIM cards to all the outlets, but you can expect to get it next month at all selected outlets. We also plan to expand our sim card touch points in other retail outlets by the next two months,” he told the New Straits Times in an interview.
Chow said Yoodo had performed well last year despite the challenges posed by the Covid-19 pandemic.
He said the company had not been hugely affected by the pandemic as it was fully digital and did not have any physical stores to operate.
“However, we do find it difficult as we did not have the opportunity to go on ground to engage with the people directly. We wanted to build our physical presence, so that part of marketing was missing,” he said.
According to Chow, the company’s revenue had grown 52 per cent year on year in 2020, while its total subscriber number was up 59 per cent from 2019.
“The biggest challenge is building and growing the Yoodo brand. As we continue to grow, the focus will always be on our key lifestyle segments and digital natives.
“Yoodo expects to continue showing good growth this year. Revenue wise, we have been growing this year. But in terms of subscriber base we could say that we want it to at least match what we have done last year,” he said.
Established in 2018, Yoodo offers a wholly digital experience for modern consumers with in-app registrations, SIM orders and activations.
The ecosystem also allows users to purchase add-ons, customise their plans in terms of voice, SMS and data and make payments as well as manage accounts easily via the App.
On June 24, Yoodo announced the most savings-friendly Jaringan Prihatin offering in the market, Yoodo’s Prihatin pass with RM5 per month for 80 gigabyte (GB) of high speed data each month for one year.
The pass originally debuted at RM20 per month for 80GB of high speed data but has now been reduced to only RM5 to support Malaysians facing challenging times during this pandemic.
The package gives eligible users 20GB of monthly high-speed data along with an additional free daily 2GB which can be used within an hour of their choice.
Yoodo also recently revived a promotion that offers users 20GB of data for only RM20 per month.
The promotion was reintroduced following demand from users, Chow said.
He said the high speed data can benefit people whether working from home, studying, or simply marketing their business online.
Source: New Straits Times
