KUALA LUMPUR: Axiata Digital Services Sdn Bhd’s (ADS) fintech holding arm, Boost Holdings Sdn Bhd (BHSB), is now rebranded as Boost, a homegrown digital brand established in 2017.
The re-launched Boost brand brings together all fintech services under one roof, including payment services, alternative lending, digital insurance, content services, and merchant solutions.
This extends the comprehensive reach for both consumers and businesses in the region, ADS said in a statement today.
The rebranding involves the streamlining of its products and services into Boost Life, Boost Biz, Boost Credit and Boost Connect.
Further, as Boost chief executive officer Sheyantha Abeykoon is leading the charge of the fintech arm now, it is also another step forward in establishing a Malaysian based regional financial services powerhouse.
With a track record of business leadership roles in venture building, investing, fintech and e-commerce, Sheyantha anticipates expanding Boost’s reach to the underserved and unserved via a larger platform, including digital banking.
Source: New Straits Times
