KUALA LUMPUR: Malaysia Airports Holdings Bhd (MAHB) has launched a new shopping campaign, “Are You The Goldenaire”, in conjunction with shopMYairports’ first birthday.
MAHB senior general manager of commercial services Hani Ezra Hussin said the campaign was the perfect way to celebrate shopMYairports’ first birthday.
Hani said since its launch in September 2020, shopMYairports had achieved an average additional 50 per cent month-on-month sales growth and attracted more than two million page views.
“Furthermore, a series of online promotions in 2020 contributed to encouraging sales, in particular, Boxing Day, which resulted in 58 times average daily sales and 38 times average daily orders.
“Through the campaign, Malaysia Airports aims to establish shopMYairports’ position as the premium travel-retail ecommerce platform in Malaysia by increasing its user base by 16 times and sales growth by 10 times,” she said at shopMYairports’s virtual media briefing today.
The campaign gives shoppers a chance to win a grand prize of 200 gram gold bar featuring a fine silhouette of the KL International Airport (KLIA), and monthly prizes of 2.5 gram gold wafers worth up to RM100,000.
Shoppers can participate from September 2021 to February 28, 2022 by purchasing a RM10 Goldenaire shopping voucher and redeeming it on shopMYairports e-commerce platform to be in the running to win.
Hani said over the past year, shopMyairports had provided a dynamic boost to retailers to enhance sales through a new airport shopping experience for travellers and non-travellers.
Further marketing support was also given by MAHB to ensure maximum reach for the retailers, she said.
“By working closely with retailers, Malaysia Airports curates exclusive products on the platform to meet the demands of a larger audience beyond the usual travellers.
“shopMYairports is one of our key initiatives to revive the local airport retail industry.
“The platform has proven to help our airport retail partners adapt to a new business environment and allow them to do what they do best, providing shoppers with the finest products and services,” she said.
shopMYairports is now available for international delivery, catering to global shoppers looking to shop for the best of Malaysia in a unique airport retail environment.
At the same time, the international delivery expansion gives retailers an excellent opportunity to tap into a new market.
Malaysia Airports’ long-term digitisation initiative aims to facilitate the growth of airport retailers and lay the foundation to transform airports into shopping and lifestyle destinations.
Source: New Straits Times
