KUALA LUMPUR: The Malaysia Digital Economy Corporation (MDEC) and EasyStore today announced the launch of Malaysia Select Campaign via a Malaysia-Taiwan shopping platform to assist Malaysian businesses in expanding to Taiwan.
MDEC chief digital business officer Aiza Azreen Ahmad said public-private initiatives such as this are important to growing Malaysia as an e-commerce producer rather than just merely consumers.
This is in line with the goals of National eCommerce Strategic Roadmap (NESR) 2.0, which aims to place the nation as the largest eCommerce market in the ASEAN-6 region by 2025.
“We aim to catalyse further the growth of e-commerce in Malaysia and equal importance, sustaining livelihoods and jobs in the process.
“Together, we can accomplish the goals of MyDIGITAL and place us firmly on course towards creating a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN,” she said in a statement today.
The campaign is scheduled to run from 1 October to 10 October 2021 and is supported by Commerce Development Research Institute of Taiwan, Exabytes, EasyParcel and Janio.
This online sales campaign also targets to provide support to at least 800 local businesses to increase their sales by at least 30 per cent and gain significant brand exposure in Taiwan.
Further, MDEC and EasyStore, in close consultation with the Commerce Development Research Institute of Taiwan, will be providing a kickstarter programme to participating local online businesses to introduce their brands and market their offerings to new market segments in Taiwan.
EasyStore chief business development officer and co-founder Alan Kok said the company shared a vision with MDEC to offer continuous support and leadership in pushing the e-commerce agenda forward for Malaysian businesses.
“In line with this, we strive our very best to simplify the selling process not solely on providing an easy-to-use e-commerce platform but also to equip local businesses with the ability to export.
“Together, we can help local businesses to achieve greater sales and greater global competitiveness via this campaign,” he said.
Webinars will also be conducted to equip the participants with knowledge, tips and tricks in marketing to Taiwan.
Local businesses still without an online store presence may also embark on their e-commerce journey via EasyStore’s single sales channel plan with no cost, while merchants can also upgrade and customise based on their requirement.
As of the end of 2020, more than 489,000 micro, small and medium enterprises (MSME) adopted e-commerce, while 378,000 small and medium enterprises (SME) were trained in e-commerce.
SMEs exporting grew exponentially from 1,800 to 27,000. The sector also attracted investment worth RM1.5 billion for the establishment of regional e-fulfilment hubs.
Source: New Straits Times
