KUALA LUMPUR: Honda Malaysia Sdn Bhd has targeted monthly sales of 900 units of the all-new Honda Civic, expecting the sedan to remain the country’s top-selling C-segment sedan.
Honda Malaysia says the new Civic would make waves in the market and maintain its number one position in the C-segment with its stylish exterior design, premium interior offerings and best-in-class performance.
The 11th generation Civic had attracted 1,200 bookings prior to the launch today, Honda Malaysia managing director and chief executive officer Madoka Chujo said.
Overall, some 153,000 units of the Civic had been sold in Malaysia since 2001, Chujo said at the launch here today.
“The new Civic is a modern interpretation of the classic and timeless human-centred Honda values, with a new design concept that exudes a New Age Identity sedan.
“Packed to the brim with advanced features while keeping true to the Civic DNA styling, handling and powerful performance, the 11th generation Civic is truly built and powered by Passion, inspired by a strong Legacy and built for the Future,” Chujo added.
The new Civic is offered in three variants – E, V and the sporty RS variant.
The E variant sells for RM125,634.64, while the V variant is priced at RM138,043.36.
Honda customers can own the RS variant at the price of RM144,350.09
Honda Malaysia is introducing the sporty RS variant into the Civic line-up for the first time, enhancing the all-new Civic’s signature sporty and bold looks.
The RS’ exclusive exterior features include black painted, shark fin antenna, outer door handles, trunk spoiler twin tailpipe with chrome finisher and 18-inch matte black alloy wheels.
The enhanced 1.5L VTEC Turbocharged engine comes standard in all variants.
Chujo said in 2016, Honda was the first Japanese mass manufacturer to introduce the VTEC turbocharged engine in the 10th generation Civic.
The acceptance of Honda’s turbocharged engine in the market was overwhelming, and since then, 60 per cent of the Civic sales were contributed by the turbocharged variants.
“Today, we are pleased to offer Malaysians an enhanced VTEC Turbocharged engine in the 11th generation Civic that will further uplift the C-Segment in terms of performance as well as excite our customers with a thrilling driving experience,” she said.
The new Civic is the third Honda Malaysia model to feature Honda’s latest innovative and advanced Honda Connect technology.
Applying smart telematics technology, Honda Connect embodies the carmaker’s vision of value creation for mobility and improvement of daily lives with an intelligent information platform that provides multiple benefits of safety, security and convenience.
Source: New Straits Times
