KUALA LUMPUR: Malaysia Aviation Group (MAG) and Malaysian homegrown brand, Theselina, have teamed up to produce bespoke sustainable handbag collections from repurposed aircraft material.
In a statement today, MAG said these luxury handbags are crafted and conceptualised with respect and care for the environment by the Theselina team comprising professional seamsters and seamstresses.
Every material used is handpicked and repurposed from Malaysia Airlines’ aircraft leather seats, belts and buckles, tablecloths, life vests, the iconic cabin crew kebaya uniforms, handbags, and more.
MAG acting chief sustainability officer and Firefly chief executive officer Philip See said sustainability is one of the key drivers in the company’s long-term Business Plan 2.0 of becoming Asia’s Leading Travel and Aviation Services Group.
“As the parent company of the national carrier Malaysia Airlines, MAG continues to forge ways to promote socio-economic development and achieve our commitment of recording net-zero carbon emissions by 2050.
“This includes minimising our environmental impacts, positively enhancing the communities we operate in, ensuring safety excellence, driving profitability for the benefit of our stakeholders, employees and ensuring compliance within the organisation.
“We at MAG believe that our customers should be able to enjoy the finer things in life while remaining conscious of our role in caring for the planet.
“We are proud to show the fruits of what our collaboration with high-end designer Selina Yeop Jr of Theselina has brought, through the repurposing of aircraft materials into bespoke designer bags, allowing us to reduce wastage whilst alleviating our flag-bearing brand to the world,” he said.
See said MAG had taken viable steps to reduce its carbon footprint within its business operations, guided by the MAG Sustainability Blueprint launched in 2021.
This includes bio-composting food waste from flights, enhancing fuel efficiency measures, repurposing scrapped aircraft parts into new products and most recently, being the first Malaysian-registered commercial aircraft using Sustainable Aviation Fuel (SAF).
Source: New Straits Times
