KUALA LUMPUR: Luno is collaborating with Malaysian Football League (MFL) as the official crypto investment partner and co-sponsor of Liga Super Malaysia and Piala Malaysia.
The regulated digital asset exchange in Malaysia said the one-year partnership deal covers multiple branding rights, including pitchside branding, club crest and player image rights, and on-ground activation at stadiums.
The partnership was announced during a ceremony officiated by Luno Malaysia country manager Aaron Tang and MFL chief executive officer Stuart Ramalingam.
The partnership with MFL marked Luno’s first entry into the local sports industry as the company is committed to supporting the local football scene through interactive activities between clubs, players and the football community.
Aaron said the company’s maiden partnership with a local sports organisation marked the first digital asset exchange to support Malaysia’s biggest and most prestigious football competition.
“The MFL has a fan base of over 13 million, so the partnership gives us a great opportunity to engage with new audiences and raise our brand profile among everyday Malaysians who might be considering exploring the world of cryptocurrency.
“Our mission is to put the power of crypto in everyone’s hands in an accessible, convenient and safe way, and this partnership is a step towards achieving this in Malaysia.
“We believe this partnership will bring huge benefits for both parties — nurturing support for local football while creating an opportunity to explore and invest in cryptocurrency,” he said in a statement today.
Ramalingam said the partnership would bring a new exciting image to the league and Liga Malaysia’s offering to commercial brands.
“I would like to welcome the newest MFL partner – Luno, Malaysia’s first regulated and leading digital assets exchange, offering Malaysians a safe and secured platform to start investing in cryptocurrencies,” he said.
Ramalingam said the collaboration would also open up a whole new horizon for the MFL family of partners with such an extraordinary partnership.
Meanwhile, Luno also lends its support to promote Malaysian football to elevate the prestige of national football.
Luno aims at forging more relationships with local partners to solidify its place as the leading regulated digital asset exchange in Malaysia.
The partnership is part of Luno’s efforts to raise the awareness of cryptocurrency among Malaysians, democratise access to the cryptocurrency market and enhance its financial literacy initiatives to a broader audience.
Source: New Straits Times
