THE Chef Wan Group of Restaurants has recently celebrated the grand opening of its first Petit Café Chef Wan licensed outlet at the Kuala Lumpur International Airport (KLIA). Designed for convenience, this licensed outlet offers a quick-service café concept catering to travellers in transit and visitors from around the globe.
Petit Café Chef Wan represents the beginning of an innovative journey into franchising within the Chef Wan Group of Restaurants by offering licensing opportunities to interested entrepreneurs. This strategy acts as a foundational step towards a broader franchising model.
“This exciting development marks a significant milestone for Chef Wan’s culinary empire. With this outlet, we aim to offer a taste of Malaysia to visitors from afar, introducing them to the rich flavours, vibrant spices, and cultural heritage that define our culinary tradition,” commented Chef Wan Group of Restaurants’ co-founder Andre Shum.
“We believe that food has the power to transcend borders and connect people, and we are delighted to embark on this journey of sharing the essence of Malaysian cuisine with a global audience.”
In this regard, Shum contended that the strategically located outlet is able to reach out to both tourists and local patrons alike while giving them a taste of “newfound appreciation for the diversity and richness of Malaysian gastronomy”.
“The unveiling of the first Petit Café Chef Wan licensed outlet aligns with Chef Wan Group of Restaurants’ ambitious expansion plans,” enthused Shum.
“Our goal is to establish 30 outlets by 2025, providing food enthusiasts across the country and beyond with more access to Chef Wan’s culinary masterpieces. We believe in creating memorable dining experiences and fostering a sense of community around the love for good food.”
Elevating the conventional quick-service café model, Petit Café Chef Wan adheres to the high standards set by Chef Wan, serving comfort food made with care to offer a diverse range of tastes.
With a focus on authenticity and quality, Petit Café Chef Wan offers a wide selection of Malaysian favourites and global dishes inspired by Chef Wan’s world travels. All dishes are designed for an easy and quick dining experience.
Ultimately, the KLIA opening highlights the Chef Wan Group of Restaurants’ dedication to growth by bringing its distinctive signature cuisine to a wider audience.
By merging business expansion with its unique array of food and beverage offerings and a cultural mission, Petit Café Chef Wan seeks to introduce Malaysian cuisine to global tastes and international palates.
Source: Focus Malaysia
